Director of Marketing: Margi Fleming
Art Director: Jeff Smith
This image is part of a series of photographs produced for The Citizens Bank. The portraits are primarily used for billboard advertising. They feature business owners who do their banking at Citizens.
The subject is Mac Tyner, who owns a hardware store. We shot this just behind the store in front of a storage building.
My assistant and I set up a 12' x 12' overhead frame above the set with one flash head on a boom to simulate an overcast day and to provide a bit of a separation light for the subject. The main light was a large Chimera on camera left. Fill was a 22" beauty dish boomed in front of the subject and just out of the camera frame.
I used a Canon 5dII with a 70-200mm f/2.8 lens.
Here is the final ad:
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