Art Director: Steve Traynor
Subject: Brad McFarland, South Financial Group
The assignment was to produce an environmental portrait of Brad McFarland. After scouting, I decided to produce one exterior shot and one interior to give art director Steve Traynor a couple of options.
We were shooting around mid day in full sun so I used a 12' x 12' overhead frame on two hi roller stands with an artificial silk to soften the daylight. I then filled in with flash using a couple of umbrellas.
On the interior portrait, we had lots of available light coming through a bank of windows. I added one head with a grid on Mr. McFarland's face and an umbrella fill.
I photographed the portraits with a Canon 5DII with the 24-70 and 70-200 lenses.
